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OK, so maybe distance does lend enchantment to the view, but London-based THES staff are still finding it a little difficult to recognise Thames Valley University from the enthusiastic publicity material put out by Allenby In-Home Study, who offer TVU distance degrees to students in South Africa.

It is not so much the description of TVU as "the leading provider of Higher Education in London" - this is an entirely subjective judgement after all - as the accompanying pictures of the Houses of Parliament and St Paul's Cathedral, neither of which bears much resemblance to downtown Ealing or Slough.